2025

LIGHTWORK HAIRCARE

Role: Graphic Design, Branding

Overview

Developing a logo and branding for a San Diego based hair care brand.

Follow the links to see full pitch decks and process

Approach

I was tasked with developing logo and brandwork for an up and coming hair care brand based out of Hillcrest San Diego. The client had sketches and a strong vision of their desired brand so over 4 weeks I developed an iitial pitch deck and a follow up iteration.

The client was satisfied after the first round of iterations in which I presented a wider variety of options to go through in which we were able to narrow down the exact design they preferred. With this client focused approach I was able to capture the personality and goal of this bespoke hair care brand.


I was tasked with developing logo and brandwork for an up and coming hair care brand based out of Hillcrest San Diego. The client had sketches and a strong vision of their desired brand so over 4 weeks I developed an iitial pitch deck and a follow up iteration.

The client was satisfied after the first round of iterations in which I presented a wider variety of options to go through in which we were able to narrow down the exact design they preferred. With this client focused approach I was able to capture the personality and goal of this bespoke hair care brand.

I was tasked with developing logo and brandwork for an up and coming hair care brand based out of Hillcrest San Diego. The client had sketches and a strong vision of their desired brand so over 4 weeks I developed an iitial pitch deck and a follow up iteration.

The client was satisfied after the first round of iterations in which I presented a wider variety of options to go through in which we were able to narrow down the exact design they preferred. With this client focused approach I was able to capture the personality and goal of this bespoke hair care brand.

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